Rin vs tide, is the perfect example of comparative advertisement, trademark act, 1999 permits comparative advertising u/s 30(1) which reads as: nothing in section 29 shall be preventing the use of registered trademark by any person with the purposes of identifying goods or services as those of the proprietor provided the use:. The brands are: - rin detergent powder (hindustan unilever ltd) v/s tide (p & g) both are targeting middle class or lower middle class consumers, as well as for family other competitors are ghari detergent, nirma, hipolin, henko, ujjala & many more local brands. Ex: rin vs tide, pepsodent vs colgate, coke vs pepsi germany, belgium & luxembourg ban comparative advertising, whereas it is clearly authorized in united kingdom, ireland, spain, & portugal in kuwait, government-controlled tv network allows only 32 minutes of advertising per day, in evening. Anonymous said how one company rin can openly say that other company like tide is not goodmulment march 3, 2010 at 1:17 am.
In the first move of its kind by hul, homecare brand rin has openly taken on rival p&6s tide, without the typical airbrushing or pixellation to hide the rival brand name on tv and ads on radio the current high profile aggressive stand of rin has a background story there was a proxy war going [. Hul actually played safe, by putting a notification in bottom of the ad saying “schematic representation of superior whiteness is based on whiteness index test of rin vs tide naturals as tested by independent lab” and also seems to be ready to face any lab test. The advertisement war which turned ugly – rin vs tide p&g and unilever limited are two fmcg behemoths with billions of dollars in revenue the two giants have more than once resorted to resorted to ambush or comparative marketing to establish their superiority over their rival.
Come for a cleansing to calvary’s tide there’s wonderful pow’r in the blood would you live daily his praises to sing there’s wonderful pow’rin the blood(refrain) lewis e jones) observance of the lord’s table servers: stu and jodie johnson fellowship offering sing praises to his name glory be to the father. As you are using tide and ariel are very good in their performance of cleaning dirt particlesalong with that surf excel is also the one to remove stain and in low price 17k views sumedha b answered jan 27, 2018 tide is good for white clothes for coloured, try ariel colour i have noticed that it prevents colour fading. Rin vs tide solved by australian writers in the first move of its kind by hul, homecare brand rin has openly taken on rival p&6s tide, without the typical airbrushing or pixellation to hide the rival brand name on tv and ads on radio. Rin vs tide: the soapy saga by soumyamoy maitra marketing lecturer db powar college of management : criticizing a rival's products is a high-risk, but increasingly popular marketing strategy.
Though indian marketing has seen lot of such wars, rin vs tide is a rare case where one brand has challenged its competitor’s brand head on the intervention of the law of the land has put this war temporarily on hold, and has restrained the parties from taking potshots awaiting final verdict, but the detergent episode has put under review. The voiceover concludes that rin is ‘behtar’ or superior to tide, when it comes to whiteness, and at a ‘chaunkane wala’ price of rs 25, at that a super, ‘issued in the interest of rin users’, completes the commercial. The voiceover concludes that rin is 'behtar' or superior to tide, when it comes to whiteness, and at a 'chaunkane wala' price of rs 25, at that a super, 'issued in the interest of rin users. Although indian marketing world have seen lot of comparative ads, the rin vs tide is a rare case of direct comparative ad where the brand has taken the competitor brand's name and challenging it head on.
Rin may be better(and perhaps it is), but it is being shown so directly naming 'tide'truth may be the reason behind it 'tide' has been using 'comparison' indirectly and depicting others inferiror this may have ired rin to tell the truth. The rin washing powder commercial, which went on air on friday, feb 26,2010, claims to be a better quality product in comparison to tide the visual clearly shows a variant of tide, tide naturals, shown against rin with the audio saying ‘tide se kahin behatar safedi de rin’ (rin gives better whiteness than tide. Rin ad goes against the tide of convention there is a new fight in the biggest soap opera of them all in a new television advertisement, hindustan unilever’s rin detergent has been taking. The rin advertisement claim is limited to a whiter wash- ‘tide se kahin behatar safedi de rin’ (rin gives better whiteness than tide), without getting into specific, feature-to-feature comparison.
It took me some time to actually believe that hul was directly comparing rin with tide digged the ad out of youtube to see it again and then today's et had a new item on the same. Rin vs tide - download as powerpoint presentation (ppt / pptx), pdf file (pdf), text file (txt) or view presentation slides online. Specially talking about rin (hul) v/s tide (p & g), both brands are appealing on “whiteness” in every tvc campaign, targeting to middle class consumers, both brands are already well-established & taken position in market.
In india a recent advertisement on tv openly comparing between rival detergent brands caused an uproar in the blogosphere with bloggers discussing about rivalry, fair competition and ethics. Unique selling proposition all posts tagged unique selling proposition direct marketing warfare: let there be blood posted by marketing evangelist on january 20, 2011 the rin vs tide battle, horlicks vs complan battle, international blackberry vs apple ads, and many more. In about a decade it took hul's rin to the cleaners in the midpriced space with its outstanding whiteness selling point p&g is hoping to do with tide naturals to wheel what tide did to rin.